Italy’s Data Protection Authority (Garante) will start enforcing new cookie guidelines for websites starting January 10, 2022. One of the guidelines is something you’ve likely seen on many websites: a cookie banner requesting permission to place/use cookies. All companies based in Italy as well as those with customers in Italy will have to abide by the new guidelines.
This is an effort by the Italian Government to ensure GDPR compliance within their country. For consumers, it is a small boost to online privacy, though most consumers will simply click “Allow” to get rid of the banner as quickly as possible, as many websites make things difficult if you decline.
